Frequently asked questions

No. We only work with HVAC companies. That focus means we understand your seasonality, your ticket sizes, your LSA categories, and the keywords that actually convert in your market.

Real onboarding work: call recording setup, competitor teardown, keyword and market mapping, account builds, tracking configuration, and access setup. This is one-time and applies to monthly services.

You pay ad spend directly to Google, Microsoft/Bing, Apple, or OpenAI. Our management fee is separate and flat. We never touch your ad money.

You do. Everything is created in your name — Google Ads, Google Business Profile, Analytics, call tracking. If we part ways, you keep 100% of it.

No. Everything is month-to-month. We earn your business every month.

In most cases we work with only one HVAC company per service area. That means no conflicts of interest, but it also means you need to talk to us first to check availability for your market.

We work with HVAC companies in the United States, Canada, United Kingdom, Australia, and New Zealand. Pricing is in USD. Reporting calls are scheduled time-zone-aware.

PPC and LSA can generate leads within days. SEO typically shows traction in 60-90 days. We set honest expectations on the first call and do not take on markets where we cannot win.

HVAC SEO is the process of optimizing your website and online presence so that when someone searches for furnace repair, AC installation, or emergency HVAC near me, your company shows up first. Most homeowners click one of the top three results.

Our HVAC SEO service is $799 USD per month, reduced from $1,599. There is a one-time $999 setup fee. No long-term contract.

Technical audits, on-page optimization, local SEO, content strategy, backlink building, Google Business Profile optimization, and monthly reporting. We focus on keywords that drive service calls, not vanity metrics.

Most HVAC companies see meaningful ranking improvements in 60-90 days. Competitive markets may take longer. We set honest expectations upfront.

No ethical SEO agency can guarantee rankings. What we guarantee is transparent work, regular reporting, and that we will not take your money if we do not believe we can win in your market.

Yes, and it is now a core part of our SEO work. AI assistants like ChatGPT, Perplexity, Gemini, and Copilot quote pages that answer questions directly and clearly. We structure every page with question headings and concise, factual answers so AI systems can cite you, and we keep your business data consistent across the platforms those systems read.

Your website is the foundation. Google measures speed, mobile usability, structure, and content quality. A slow, thin, or confusing site caps every other SEO effort. That is why we audit the site first and often recommend rebuilding before scaling content or links.

Yes. Everything we do follows Google Search Central documentation: no link schemes, no keyword stuffing, no cloaking. Sustainable rankings come from technical quality, genuinely useful content, and real reviews, not tricks that risk a penalty.

Google Ads, Google Local Services Ads, Microsoft Bing Ads, ChatGPT/SearchGPT Ads, and Apple Ads. We choose the right mix for your market and budget.

Our PPC management fee is $699 USD per month, reduced from $1,299. Ad spend is paid directly to the platforms. One-time $999 setup fee applies.

It depends on your market size and competition. Many HVAC companies start at $2,000-$5,000 per month in ad spend. We help you find the right budget for your goals.

Yes. We write ad copy, build landing pages, set up conversion tracking, and optimize continuously. Landing pages are included in the PPC setup.

We set up call tracking, form tracking, and conversion tracking from day one. You get a live dashboard and monthly reports showing cost per lead, cost per acquisition, and ROI.

Quality Score is Google's 1-10 rating of your keyword relevance, expected click-through rate, and landing page experience. Google uses it in the ad auction: higher scores win better positions at lower prices. Moving an account from average to above-average Quality Scores typically cuts cost per click by 20-40%, which is the single biggest lever in PPC.

Four ways: tighter campaign and ad group structure so ads match searches, negative keywords that block wasted spend, continuous ad A/B testing that raises click-through and Quality Score, and landing pages built to convert the click. Each one compounds the others.

Yes where it makes sense. Meta (Facebook and Instagram) works well for maintenance plans and seasonal offers, and AI surfaces like ChatGPT are emerging channels with low competition. We test them with small budgets and scale only what produces booked jobs at your target cost.

We optimize and manage your Google Business Profile so you rank in the local map pack for searches like HVAC repair near me. This includes posts, photos, reviews, Q&A, and ongoing optimization.

$199 USD per month, reduced from $399. This is often the highest-ROI service we offer because map pack visibility is free clicks.

Yes. We implement review request systems and train your team on the best practices for generating consistent, authentic reviews.

Google publishes the three factors: relevance, distance, and prominence. You cannot change distance, but relevance (categories, services, content) and prominence (reviews, links, citations) are exactly what we optimize.

Most HVAC companies see movement in 30-60 days as categories, services, photos, and review velocity improve. Competitive metros take longer. Map pack work compounds, and the clicks it produces are free.

Weekly posts, photo uploads, Q&A seeding and answers, service and category optimization, review requests and responses, spam fighting against fake competitor listings, and a monthly report on calls, direction requests, and rankings.

A custom, conversion-focused website built specifically for HVAC companies. Includes service pages, location pages, contact forms, click-to-call, and mobile optimization.

$1,999 USD one-time, reduced from $4,999. No monthly fees unless you add ongoing SEO or content updates.

Absolutely. Over 70% of HVAC searches happen on mobile. Every site we build is mobile-first and loads fast.

Yes. We build on WordPress with an easy-to-use editor. We also provide training so you can make basic updates.

Directly. Landing page experience is one of the three components of Google Ads Quality Score, and conversion rate decides your cost per lead. A fast site with message-matched landing pages can cut cost per conversion by half compared to sending clicks to a slow homepage.

Google ranks pages, not companies. A strong HVAC site has a crawlable page for every service and every city, consistent name-address-phone data, schema markup, and fast load times. Without that structure, map pack and organic work both hit a ceiling.

Yes, completely. Domain, hosting, WordPress, content, and analytics are registered in your name. If you ever leave, everything stays with you.